Magic + Loss

Magic + Loss

To tweet or not to tweet, now that Elon’s the boss

Virginia Heffernan's avatar
Virginia Heffernan
Oct 29, 2022
∙ Paid

My plan was to dither. I find that if I plan to dither, the chances are high I’ll follow through.

This week, while the World’s Richest Man, Elon Musk, now Twitter’s owner and overlord, was lying in wait to seize the company, the question before a noisy swath of the platform’s 400 million users had become: Should I stay or should I go?

That’s where the dit…

User's avatar

Continue reading this post for free, courtesy of Virginia Heffernan.

Or purchase a paid subscription.
© 2026 Virginia Heffernan · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture