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The Rolexy, Spray-Tanned Lynch Mob

The Rolexy, Spray-Tanned Lynch Mob

The new MAGA aesthetic smells like barfed-up rosé and burnt Cybertruck

Virginia Heffernan's avatar
Virginia Heffernan
Jan 28, 2025
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The Rolexy, Spray-Tanned Lynch Mob
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So the fun is with Gen Z MAGA, we’re told now—a group of thirsty sub-influencers who look like a Rolexy, spray-tanned lynch mob.

For now, these Love Island also-rans seem to find some kind of spicy counterculture in anti-sex legislation, book bans, speech repression, mass surveillance, a Gestapo snitch program, brownshirts on the street, Hitler worship, and of course garden-variety cruelty.

Fair winds, lynchers, but I’m not sure the Sauvage-scented prom vibes will last.

In a recent profile of the MAGA cruel kids in New York Magazine, the Gen Z Reich sucks down Marlboros and swoons over Trump’s inaugural address at a post-party. “It’s a little bit Hitlerian,” one says of the speech. Nazi humor! And wow are they into saying retard.

Some more examples of the fun:

An “influencer girlie” says, “It’s Republican Coachella!”

“It’s like Comic-Con!”

“You can be urban, live in a condo, and be a Republican!”

The bold, brassy MAGA iconoclasts are still tirelessly working their r/onejoke about pronouns, and still pointing out that “politics are downstream from culture.” (Cf. Breitbart/Goebbels.)

Though the crowd is 80% male, the few females on hand cosplay Dynasty, which they consider hot, which somehow also means liberal: “I look like a liberal!” one of the highly-oiled women boasts. They’re not as cute or transgressive as they think they are, but it’s their moment, and they’re not throwing away their shot.

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