The Optimization Lie

'Optimization' is the never-too-rich-or-too-thin grindset. I hate it.

Optimization is a prison! (Pictured: prisoners of the Gulag. Wiki photo,)

Not long ago, our blockbuster business books spoke in unison: Trust your gut. The secret to decision-making lay outside our intellects, across the aisle in our loopy right brains, with their emo melodramas and surges of intuition. Linear thinking was suddenly the royal road to ruin…