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Magic + Loss
The End of Alcohol

The End of Alcohol

Virginia Heffernan's avatar
Virginia Heffernan
Jan 08, 2024
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Magic + Loss
Magic + Loss
The End of Alcohol
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On the occasion of Dry January, we are again being marketed at by sober-lifestyle brands. Here’s my take on sobriety-as-aesthetic.

Sobriety tokens. (Wiki)

SHE WAS DRESSED in a cartoon-spangled onesie, while he wore a tiny denim jacket and wide-legged pants. It was a bluebird day in Williamsburg, Brooklyn, and I was eavesdropping on the couple at a crosswa…

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