Magic + Loss

Magic + Loss

Share this post

Magic + Loss
Magic + Loss
The Empire of Ozempic

The Empire of Ozempic

A piece for @WIRED about Novo Nordisk.

Virginia Heffernan's avatar
Virginia Heffernan
Jan 13, 2025
∙ Paid
10

Share this post

Magic + Loss
Magic + Loss
The Empire of Ozempic
1
1
Share

While being made, biologics like Ozempic look like cupcake batter in a Cuisinart.

I wrote a piece about Novo Nordisk, home to Ozempic, for WIRED. This meant reporting in Denmark right after the election.

I didn’t find a diabolical conspiracy to shrink human bodies; Novo Nordisk is only the Empire of Thin from the outside. I found a extremely conscientiou…

Keep reading with a 7-day free trial

Subscribe to Magic + Loss to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Virginia Heffernan
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share